Tyler Hobbs is featured in Pace Gallery’s first Web3 solo exhibition.

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The New York City show, titled QQL: Analogs, features large-scale physical derivations of the generative artist’s popular NFT collection.Contemporary art gallery Pace opened its doors on Thursday to generative artist Tyler Hobbs’ QQL: Analogs, a show featuring physical derivations from the artist’s popular non-fungible token (NFT) collection QQL.

Under its Web3 art division, Pace Verso, QQL: Analogs is Pace Gallery’s first show featuring works from a single artist that originated on-chain. The exhibition features 12 large-scale physical paintings that originated from the same QQL algorithm that generated the QQL NFT collection, which was co-created by Hobbs and generative artist Dandelion Wist.

Hobbs said at the show’s press preview that he’s enthusiastic about bringing digitally native art to the eyes of viewers in person through physical derivations, providing a richer experience for enjoying the art.

“As a digital artist, you lose control of how people see work, especially when viewed on a small screen,” said Hobbs, explaining that the “hybrid” nature of his work allows viewers to ingest the work in a more enhanced format.

As NFT markets have been hit hard by crypto winter, Hobbs has kept digital art interest alive as buyers have continued to flock to his work. In September 2022, one wallet scooped up over $900,000 worth of Fidenzas – his most popular NFT collection which he released a year prior. Days later, he raised $17 million by selling mint passes for his QQL collection.

Beyond QQL, digitally native art has been finding its place in museums and galleries around the world. In February, NFT giant Yuga Labs donated a CryptoPunk to the Centre Pompidou museum in Paris. Days later, NFT influencer and collector Cozomo de’ Medici donated 22 digitally-native works to the Los Angeles County Museum of Art.

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